9 Realtor Lead Sources With No Upfront cost, you only pay at closing

Here are some companies that generate and nurture leads until they’re ready to buy or sell, and then refer them to an approved partner agent in their network.

These sources are ideal if you’re looking for another stream of leads with little to no upfront cost. This can help build some sales momentum and get your business moving again!

1. OpCity

• 30% referral fee under $150k

• 35% referral fee over $150k

• Starts out with lower prices leads until you show good follow up and close 1-2.

• Leads are distributed and it’s a “first to claim it/speed to call” program

2. Redfin Referral Network

• 33-40% referral fee, varies by geography

• They require you’ve closed “your fair share of deals” to qualify

• Wants to see positive review for you to get more leads

3. Estately

• 30% estimated referral fee (not published)

• 3 years of experience required

4. Veterans United Realty

• Referral fee not published

• Relocating veterans with VA preapprovals

• Wants you to have VA buyer and loan experience

5. HomeLight

• 25% referral fee under $4M

• 30% referral fee over $4M

• Analyses your MLS data and any reviews to determine if you qualify

6. Ojo

• 30% referral fee

• Prefers 3 years of experience and 25 transactions closed in last 12 months

7. UpNest

• Up to 35% referral fee, varies by market and deal size

• Prefers 3 years of experience and 6+ deals closed in last 6 months

• Primarily listings, and if you’re a strong listing agent you will thrive

8. Agent Pronto

• 25-30% referral fee, varies by market and deal size

• Must have experience and build a strong profile to generate more referrals

9. FastExpert

• 25% referral fee

• Must be in top 5%

Do your own research and consider signing up with 2-3 if you’re slow right now. There is little to no upfront cost and getting some fresh leads is a great way to shake off a sales slump.

If you need any help with lead scripting or conversion just let me know!

Let’s Go!

xo- KG